Tips to create the perfect pitch*.

10 May 2020

This post was written by a contributor.

If you’re looking for investors to help you launch or grow your business, you’ll need to prepare an impressive presentation that sets out the key facts. Although it’s important to take a personalised approach when pitching to investors, you must make sure every presentation contains all the key details.

With so much riding on the success of your pitch, it’s important to prepare effectively. If you want your company to go far, take a look at these three top tips for selling your business ideas to investors…

Target selected investors. Although you may be desperate to secure funding for your business idea, there’s no point wasting your time looking in the wrong places. Instead, research potential investors and find individuals who have a proven interest in the industry or sector in which you’re targeting. As well as piquing their interest, their previous experience could be of practicable value if they choose to invest in your firm.

Also, be sure to look out for investors who are actively seeking opportunities. There are plenty of platforms online which are designed to match investors with entrepreneurs, so this could be a great place for you to start.

Have a presentation ready to go. You never know when you’ll be called upon to deliver the perfect pitch, so it’s vital your presentation is all set up and ready to go. Whether you’re delivering it face-to-face or online, every detail counts. Potential investors will be scrutinising your pitch, as well as any accompanying documents, so be sure to triple-check everything and test your material first.

Modifying your presentation to ensure it’s targeted towards the specific audience is always a good idea, but this doesn’t mean you have to start from scratch every time. An automated presentation can be created in accordance with pre-defined rules, which gives you the perfect starting point. With the ability to add, remove or modify content, you’ll have a winning template to build upon and the freedom to create a bespoke presentation every time.

Keep it short. Every entrepreneur could wax lyrical about their business ideas, but potential investors simply won’t have time to listen to everything you want to say. Instead, you’ll need to find a way to condense the information into a suitable time frame. Different pitch platforms have varying guidelines, so be sure to adhere to them.

In general, it’s good to keep documentation short and present it in an easy-read format. When your potential investors can access information at a glance, they’ll have longer to spend talking with you, which will give you the opportunity to sell yourself and your business idea.

Pitching a business idea is always nerve-wracking, particularly if you’ve spent months or years ironing out the details and undertaking research. However, preparation really is the key to success. By putting the work in, and taking a strategic approach to which potential investors you target, you can increase the likelihood of obtaining funding and get your business off the ground in record time.


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